Analisis Dampak Financial Risk Information Risk dan Interaction Risk terhadap Online Purchase Intention
نویسندگان
چکیده
Tujuan penelitian ini yaitu untuk mengetahui dampak financial risk, information interaction risk terhadap online purchase intention. Penelitian menggunakan pendekatan kuantitatif melalui penyebaran kuesioner online. Adapun populasi yang digunakan dalam keseluruhan konsumen melakukan transaksi media pemasaran berbasis digital. Ukuran sampel minimum diambil berdasarkan perhitungan 10 kali jumlah item pengukuran dan diperoleh sebesar 120 sampel. Sebelum tahapan analisis pengujian hipotesis terlebih dahulu dilakukan uji kualitas data validitas reliabilitas. teknik Kaiser Meyer Olkin Measure of Samling (KMO) Barlett Test Spehericity deangan bantuan Software SPSS Versi 24. Selanjutnya menguji reliabilitas instrument prosedur Chornbachs Alpha. Untuk tahap hipotesis, regresi linear berganda. Hasil tidak berpengaruh signifikan berdampak
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ژورنال
عنوان ژورنال: Jesya
سال: 2023
ISSN: ['2599-3410']
DOI: https://doi.org/10.36778/jesya.v6i1.936